THREADLESS — There’s no “i” in Threadless…but there is free shipping!
Show don’t tell. That’s always been the mantra for selling anything. (Except for selling ice to an eskimo. I imagine it’ll take a lot more effort than that, but I digress.)
Threadless knows they send image dependent newsletters. They also know that the best way to deal with image blocking is to get into address books.
“Ensure delivery! Add firstname.lastname@example.org to your safe sender list”
Click that link and you’ll see a page with instructions for different email clients. Nice.
The only thing I don’t understand is why it says ExactTarget (Their email service provider) instead of Threadless. But that’s beyond the scope of this post.